2018年6月18日
Birla Cellulose: a success story in China with the help of Yarn Expo
Birla Cellulose, a member of the Aditya Birla Group, has been one of Yarn Expo’s biggest success stories, all in a very short space of time. A manufacturer of cellulosic fibres with over 50 years’ experience, they began utilising the fair’s prominent position in the industry when they undertook their first major marketing efforts in China in 2013, successfully promoting their brand and products to leading Chinese and global players through Yarn Expo. Their initial experience proved so successful, that they now organise a Birla Pavilion at both the spring and autumn editions of the Shanghai fair to showcase their own and their partner mills’ capabilities.