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Case studies

2020
18 Dec 2019

How Tung Ho Textiles add value with fish scale waste

As a leading yarn and fibre exhibition, Yarn Expo is used as a promotional platform for showcasing all kinds of innovative, unique products from around the world. Exhibitors from 14 countries and regions joined Yarn Expo Autumn 2019, including Tung Ho Textiles from Taiwan. Their innovative products – including a functional blend of TENCEL™ and fish scales – proved popular at the fair. Messe Frankfurt had a chance to sit down with Mrs Emily Chiang, from the Marketing Department of Tung Ho Textiles, and discuss how function adds value to textile products.
21 Nov 2019

With 10,000 years of history, see why spinners are choosing hemp again

Sustainable, efficient and with 50,000 possible end uses: hemp offers a useful product for a range of industries. Hemp fibres have been spun into fabrics for at least 10,000 years, but in recent decades, hemp has been a less popular choice for textiles. However, thanks to the crop’s natural benefits, for both sustainability and comfort, hemp is making a comeback in a huge range of industries, including apparel. Lithuanian hemp fibre supplier Naturalus Pluostas (Natural Fiber) joined Yarn Expo Autumn for the first time in September 2019, and experienced huge interest in their hemp fibres.

9 May 2019

A sustainable supply chain, from the ground up: a case study of CCI

Cotton Council International (CCI) is a global non-profit organisation, which promotes US cotton using their COTTON USA™ brand. While they have participated at previous editions of Intertextile, in 2019 they took part in Yarn Expo for the first time. Messe Frankfurt had a chance to sit down with Ms Karin Malmström, Director of CCI China & Northeast Asia, to discuss the benefits of using a sustainable raw material throughout the entire supply chain.
2 May 2019

Birla Cellulose talks trends in the global textile market

At Yarn Expo Spring 2019, Messe Frankfurt visited the ever-busy Birla Pavilion to chat with Mr Manohar Samuel, Senior President of Marketing & Business Development at Grasim Industries Ltd (of the Aditya Birla Group), about shifting trends that open up new collaborative opportunities for the yarn and fibre market.

25 Apr 2019

How Safilin use their story to open new markets

Safilin first joined Yarn Expo in 2018 to test their premium linen in China. Their experience was so successful that they joined again for Yarn Expo Spring 2019. The French company combines 200 years of tradition with innovation to create a unique story, which has provided Safilin with a competitive edge in the China market. We spoke to Mr Hervé Denoyelle, Business Development Manager of Safilin, to talk about the company’s story, sustainability and new sourcing trends.

6 Mar 2019

Sinterama Asia’s advice on how to build a strong brand and become sustainable in the yarn industry

Sinterama is celebrating 50 years of history by making conscious decisions for the future. By offering a limitless variety of specialist polyester yarns, and reflecting their core company values throughout their booth display, Sinterama Asia experienced high visitor footfall and back-to-back client meetings during Yarn Expo, their first ever fair in China. We sat down with Mr Ashish Puri, Managing Director of Sinterama Asia, to discuss how they present their greener solutions to the China market.
6 Mar 2019

How Novetex finds opportunities in China

Approaching any market in the textile industry requires hard work and smart strategies, but the China market presents its own unique challenges, as one of the world’s largest consumer markets. At Yarn Expo Autumn 2018, Novetex invested in their first year of participation, bringing eye-catching booth decorations to the fair. We spoke with Mr Max Ng, Production Control Director of Novetex, to discuss potential opportunities and challenges for overseas textile companies within China, and the reasons why they identified Yarn Expo as a gateway to the China market.
25 Jun 2018

PT.Indo-Rama Synthetics Tbk and Yarn Expo: the perfect partnership

PT.Indo-Rama Synthetics Tbk (Indorama) is just one of many global players that has utilised Yarn Expo to grow their business in the Chinese market. Read on to find out about the current state of the Chinese market, tips for how to succeed in this market and more, as told by Mr Anupam Agrawal, the Director of Spun Yarn Business of Indorama.

18 Jun 2018

Birla Cellulose: a success story in China with the help of Yarn Expo

Birla Cellulose, a member of the Aditya Birla Group, has been one of Yarn Expo’s biggest success stories, all in a very short space of time. A manufacturer of cellulosic fibres with over 50 years’ experience, they began utilising the fair’s prominent position in the industry when they undertook their first major marketing efforts in China in 2013, successfully promoting their brand and products to leading Chinese and global players through Yarn Expo. Their initial experience proved so successful, that they now organise a Birla Pavilion at both the spring and autumn editions of the Shanghai fair to showcase their own and their partner mills’ capabilities.